#MISUNDERSTOOD
Ad Campaign for Spangler Circus Peanuts
Most of the population has a strong dislike for this mysterious confection known as the Circus Peanut. But maybe they just don’t get it. This integrated advertising campaign brings awareness to this “misunderstood” candy by tugging on the heartstrings of the haters. Using melancholy photography and a single word, the circus peanut lets the world know just how much he is hurting.
Advertising Design
Logo & Packaging
Social Media
Commercials
