Religion talks
Ad Campaign for Expedia Group
In conversation, most people avoid the topic of religion. With this 360° advertising campaign, Expedia Group takes strides to get people talking about what they believe with those they see everyday. Through the use of existing brand assets, everyone is encouraged to start a conversation. The out-of-home poster series meets people on the streets and in the subways, asking them what they talk to their neighbors, classmates, and coworkers about. The live social feed of #religiontalks is found on the campaign microsite along with more details about how Expedia Group hopes to get people talking.
Out-of-Home Advertising
Bookmark & Handout
Microsite & Social Feed
